The Coastal Cowgirl Aesthetic hit the social media feeds in Summer 2023, and it’s here to stay.
This unique blend of seaside serenity and rustic cowgirl charm has captured the hearts of décor enthusiasts and trendsetters alike. Imagine the rugged textures of a Western ranch meeting the breezy vibes of a coastal retreat. Linen, leather, and rattan are the foundational elements that make this trend so irresistibly eclectic and inviting.
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What is the Coastal Cowgirl Aesthetic?
The Coastal Cowgirl aesthetic marries the earthy, worn-in feel of the Old West with the light, airy touch of coastal design. Picture a pair of perfectly-worn Levi’s, but as a sofa. Or a rustic wooden table accented by delicate seashells.
It’s a style that’s both relaxed and refined, perfect for those who adore a mix of nature-inspired textures and understated luxury.
What does the coastal cowgirl aesthetic mean for interiors?
The Coastal Cowgirl aesthetic is a captivating blend of rustic Western elements with breezy coastal influences, creating an interior style that feels both earthy and airy. It features natural materials like leather, distressed wood, linen, and rattan, which are essential for bringing the outdoors inside and adding warmth to the space.
What is a coastal cowgirl aesthetic color scheme?
Color schemes in this aesthetic lean towards soft neutrals—whites, creams, sandy beiges, and pale blues—that mirror the beach, with earthy tones such as terracotta and deep browns providing a grounded contrast. Furniture often combines comfortable, overstuffed pieces with rugged accents, incorporating relaxed and rustic furnishings like linen-upholstered sofas, wooden tables, and leather chairs.
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How to add the Coastal Cowgirl Aesthetic to your home
1. Natural Materials: Start with basics like linen upholstery, leather poufs, and rattan light fixtures. These materials not only evoke a sense of the outdoors but also bring a tactile richness that’s essential to this aesthetic.
2. Soft Neutrals with Rustic Accents: Keep your palette dominated by soft whites, sandy beiges, and oceanic blues, then sprinkle in some rustic browns and distressed leathers to add depth and authenticity.
3. Effortless Mix of Old and New: Incorporate antique or vintage pieces like an old barn door or a weathered saddle as decor. Modern elements should be clean and simple, providing a fresh contrast to the rugged vintage items.
4. Wood Beams and Scalloped Edges: Architectural details such as exposed wood beams add a farmhouse charm, while scalloped edges on textiles or furniture bring a soft, feminine touch to the space.
5. Embrace the Effortless: The Coastal Cowgirl look is all about a laid-back, breezy vibe. Flowy drapes, oversized throw pillows, and casually draped blankets help create an environment that’s both welcoming and stylish.
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Easy home swaps to achieve the Coastal Cowgirl Aesthetic
Transforming your home to fit the Coastal Cowgirl aesthetic doesn’t require a complete overhaul. Here are a few tips to subtly weave this trend into your existing decor:
Swap out Curtains:
Replace heavy drapes with light, airy linen ones that allow sunlight to filter through, creating a warm, inviting atmosphere.
Update Your Textiles: Introduce leather cushions or throws with Southwestern patterns to your living room for an instant touch of cowgirl charm.
Rethink Your Lighting
Replace modern fixtures with rattan pendants or lamps with a driftwood base to emphasize the coastal element.
Accessorize
Decorate with items that tell a story—like a vintage cowboy hat or a collection of seashells and corals on a rustic shelf.
Why We Love This Trend
The Coastal Cowgirl aesthetic isn’t just visually appealing; it also promotes a lifestyle of simplicity and authenticity. It encourages us to embrace the imperfections and find beauty in the old and new—a philosophy that resonates deeply in today’s fast-paced world.
Curious about more 2024 design trends? We’ve got our eyes on several other exciting movements here, like our guide to curating a seriously stunning coastal kitchen or our favorite Serena and Lily dupes. Happy decorating!
